Holiday predictions for 2017 have some bad, good, and middling news for everyone:
“Fung’s research also found that the internet trounced brick-and mortar, specifically among millennials and young families. Three-quarters of that group said they expected to buy holiday gifts from Amazon. That figure rose to 83% among those who planned to shop online and to as high as 90% among Amazon Prime members. Target and Walmart appear to be second- and third-tier destinations, respectively, with each set to attract just under half of holiday shoppers.”
How comfortable are you with your holiday strategy this year?
Resources for Walmart Suppliers
Podcast: Don’t Buy that Digital Ad Just Yet!